TY  - DATA
AU  - Mark S. Glynn-Arch G. Woodside
TI  - Business-to-Business Brand Management
T2  - Advances in Business Marketing and Purchasing
SN  - 9781848556706
PB  - Emerald Group Publishing Limited
KW  -  Management
KW  -  Sales & Selling
KW  - Brand name products--Management,Industrial marketing,Industriell marknadsfo¨ring,Ma¨rkesvaror,Product management
KW  - BUSINESS & ECONOMICS
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=287701
ER  -