"McCorkell, Graeme" <br/><br/>
Advertising that pulls response 

 - 1 
 - London  Mcgraw Hill  c1990 
 - "xiii, 365p. : ill. ;25cm." 
 - The John Faser-Robinson direct marketing series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0077073207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning