Khan, Matin A. <br/><br/>
Consumer Behavior and Advertising Management 

 -  New Age International  2006 
<br/><br/><label>ISBN: </label>9788122419474 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising & Promotion<br/>Advertising--India--Management--Handbooks, manuals, etc.,Advertising--India--Psychological aspects--Handbooks, manuals, etc.,Consumer behavior--India--Handbooks, manuals, etc.<br/>BUSINESS & ECONOMICS