TY - DATA AU - Khan, Matin A. TI - Consumer Behavior and Advertising Management SN - 9788122419474 PB - New Age International KW - Advertising & Promotion KW - Advertising--India--Management--Handbooks, manuals, etc.,Advertising--India--Psychological aspects--Handbooks, manuals, etc.,Consumer behavior--India--Handbooks, manuals, etc KW - BUSINESS & ECONOMICS UR - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=269105 ER -