"Lambin, Jean-Jacques" <br/><br/>
Strategic marketing  a European approach 

 - London  Mcgraw Hill  c1993 
 - "xv,539p. : ill. ;23.5" 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>0077077954 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--European--Management