"Murphy, Dallas" <br/><br/>
Fast forward MBA in marketing  quick tips speedy solutions cutting edge ideas 

 - 1 
 - New York  John Wiley  1997 
 - "x,278p. : ill. ;26.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0471166162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks