TY  - DATA
AU  - Albrecht Rothacher
TI  - Corporate Cultures And Global Brands
SN  - 9789812388568
PB  - World Scientific
KW  -  International
KW  -  Marketing
KW  - Brand name products--Management--Congresses.,Brand name products--Marketing--Congresses.,Branding (Marketing)--Congresses.,Competition, International--Congresses.,Corporate culture--Congresses.,Corporate image--Congresses
KW  - BUSINESS & ECONOMICS
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=235573
ER  -