"McDonald, Malcolm" <br/><br/>
Strategic marketing planning  the cranfielf management series 

 - 2 
 - London  Kogan Page  1996 
 - 255p. : ill. ;23cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0749420960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning