"Cowley, Don (ed)" <br/><br/>
Understanding brands  by 10 people who do 

 - London  Kogan Page  1996 
 - 222p. : ill. ;22.5cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>074942110X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management