"Aaker, David A" <br/><br/>
Building strong brands 

 - 1 
 - New York  Free Press  1996 
 - "ix,380p. ;22.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>002900151X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand valuation<br/>Intangible property<br/>Marketing management