"Wernick, Andrew" <br/><br/>
Promotional culture  advertising ideology and symbolic expression 

 - 1 
 - London  Sage  1994 
 - "ix,208p. : ill. ;23.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0803983913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Culture<br/>Marketing management