"McDonald, Malcolm (ed)" <br/><br/>
Marketing strategies  new approaches new techniques 

 - Oxford  Pergamon  1995 
 - "xiv,278p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0080425720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research