Melkman, Alan.-Simmonds, Kenneth. <br/><br/>
Strategic Customer Planning  How to Develop and Implement a Strategic Account Plan 

 -  Thorogood Publishing Ltd  2006 
 - Thorogood Professional Insights .
<br/><br/><label>ISBN: </label>9781854183880 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management<br/> Sales & Selling <br/>BUSINESS & ECONOMICS <br/>Customer services.,Marketing--Key accounts.,Sales management.,Selling--Key accounts.