"Keen, Peter G W" <br/><br/>
On line profits a managers guide to electronic commerce 

 - Boston  HBS Press  c1997 
 - 290p. : ill. ;23cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0875848214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Service industries--Marketing