TY  - DATA
AU  - Walter McDowell-Alan Batten
TI  - Branding TV
SN  - 9780240807539
PB  - Routledge
KW  -  Communication Studies
KW  - Brand name products.,Television broadcasting.,Television
KW  - LANGUAGE ARTS & DISCIPLINES
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=166745
ER  -