Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring, and managing brand equity 

 - 2 
 - New Delhi  Prentice Hall of India  2003 
 - xxvii, 788p.  
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management