"Dolan, Robert J" <br/><br/>
Strategic marketing management 

 - Boston  HBS Press  c1991 
 - "xvi,656p. : ill. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0875843107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management