"Ries, Al" <br/><br/>
Focus  the future of your company depends on it 

 - 1 
 - New York  HarperCollins  c1996 
 - "xii, 304p. : ill . ;23cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0887307647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Success in business