Phophalia A K <br/><br/>
Marketing management  analysis planning and control 

 - 1 
 - New Delhi  Kanishka  1997 
 - "vi,327p. : ill. ;22.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8173911657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management