"Schreiber, Alfred L" <br/><br/>
Lifestyle and event marketing  building the new customer partnership 

 - 1 
 - New York  Mcgraw Hill  c1994 
 - "xvi,263p. : ill. ;23.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070561532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing