"Dickson, Peter R" <br/><br/>
Marketing management 

 - 2 
 - Fort Worth  Dryden Press  c1997 
 - "xxxix, 813p. : ill. ;25cm" 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0030177421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management