Luther, William M. <br/><br/>
The Marketing Plan  How to Prepare and Implement It 

 - 3rd ed 
 -  AMACOM  2001 
<br/><br/><label>ISBN: </label>9780814471012 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Green Business<br/>BUSINESS & ECONOMICS <br/>Marketing.