TY  - DATA
AU  - Silverman, George
TI  - The Secrets of Word-of-mouth Marketing
SN  - 9780814470725
PB  - AMACOM
KW  -  General
KW  -  Marketing
KW  - BUSINESS & ECONOMICS
KW  - Marketing.,Word-of-mouth advertising
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=59977
ER  -