"Kotler, Philip" <br/><br/>
Marketing management  analysis planning implementation and control 

 - 9 
 - New Delhi  Prentice Hall Of India  c1997 
 - "xxxvii,789p. : ill. ;25.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management