Mazzarella, William <br/><br/>
Shoveling smoke : advertising and globalization in contemporary India 

 - New Delhi  Oxford University Press  2003 
 - xvi, 364p.  
<br/><br/><label>ISBN: </label>019567040X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Consumer practices -- India<br/>Enthnography -- Globalizing consumerism<br/>India -- Advertising and Consumer practices<br/>Indian advertising business