TY  - BOOK
AU  - Mazzarella, William
TI  - Shoveling smoke : advertising and globalization in contemporary India
SN  - 019567040X
CY  - New Delhi
KW  - Advertising and Consumer practices -- India
KW  - Enthnography -- Globalizing consumerism
KW  - India -- Advertising and Consumer practices
KW  - Indian advertising business
ER  -