"Bearden, William O" <br/><br/>
Marketing  principles and perspectives 

 - 2 
 - Boston  Mcgraw Hill / Irwin  c1998 
 - "xxxvi,615p. : ill. ;27cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0256218978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management