Rajan Saxena <br/><br/>
Marketing management 

 - 1 
 - New Delhi  Tata Mcgraw Hill  c1997 
 - "xvii,571p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0074633627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management