Roland Marchand <br/><br/>
Creating the Corporate Soul  The Rise of Public Relations and Corporate Imagery in American Big Business 

 -  University of California Press  1998 
<br/><br/><label>ISBN: </label>9780520087194 
<br/><br/><label>Subjects--Topical Terms: </label><br/> General<br/> Sociology <br/>Advertising--United States--History.,Big business--United States--History.,Corporate image--United States--History.,Corporations--Public relations--United States--History.<br/>SOCIAL SCIENCE