TY - GEN AU - Ulrich, Karl T AU - Eppinger, Steven D AU - Yang, Maria C ED - Ulrich, Karl T TI - Product design and development SN - 9789390113231 PY - 2020/// PB - McGraw Hill Education (India) Pvt. Ltd KW - Industrial management KW - Production management KW - Industrial engineering KW - New product -- Management N1 - Reprint year 2025, Includes Index ER -