"Zeithaml, Valarie A" <br/><br/>
Services marketing 

 - 1 
 - New York  Mcgraw Hill  c1996 
 - "xx,700p. : ill. ;23.5cm." 
 - Mcgraw Hill marketing and advertising series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>70782504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service<br/>Marketing<br/>Services industries--Marketing