"Wells, William" <br/><br/>
Advertising : principles and practice 

 - 4 
 - New Jersey  Prentice Hall  c1998 
 - "xxi, 734p. : ill. ;28cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>137833660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising