TY  - DATA
AU  - Wilson Ozuem
AU  - Michelle Willis
TI  - Digital Marketing Strategies for Value Co-Creation
T2  - Information Systems Engineering and Management
SN  - 9783031846137
PB  - Palgrave Macmillan
KW  - Business and Management
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-84613-7
ER  -