Wells, William <br/><br/>
Advertising principles and practice 

 - 5 
 - New Jersey  Prentice-Hall  2000 
 - xvi, 562p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>130835714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Planning and strategy<br/>Advertising media<br/>International advertising<br/>Print advertising