TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising principles and practice
SN  - 130835714
CY  - New Jersey
KW  - Advertising -- Planning and strategy
KW  - Advertising media
KW  - International advertising
KW  - Print advertising
N1  - Includes index
ER  -