Russell, Thomas J <br/><br/>
Kleppner's advertising procedure 

 - 15 
 - New Jersey  Prentice-Hall  2002 
 - xix, 697p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>013042577X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Planning and strategy<br/>Advertising procedure<br/>International advertising<br/>Media services -- Advertising<br/>Retail advertising