TY  - BOOK
AU  - Russell, Thomas J
AU  - Lane, Ronald W
TI  - Kleppner's advertising procedure
SN  - 013042577X
CY  - New Jersey
KW  - Advertising -- Planning and strategy
KW  - Advertising procedure
KW  - International advertising
KW  - Media services -- Advertising
KW  - Retail advertising
N1  - Includes index
ER  -