McQuail, Denis <br/><br/>
McQuail's mass communication theory 

 - 5 
 - New Delhi  Vistaar Publications  2005 
 - viii, 616p.  
<br/><br/> Call no. on the book 82-92.659.3 P53. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8178295350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication