"Burnett, John" <br/><br/>
Introduction to marketing communications  an integrated approach 

 - 1 
 - New Jersey  Prentice Hall  c1998 
 - "xxxv,659p. : ill. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>138957568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Integrated marketing communication (IMC)<br/>Marketing communication