"Keller, Kevin Lane" <br/><br/>
Strategic brand management  building measuring and managing brand equity 

 - New Jersey  Prentice Hall  c1998 
 - "xxv,635p. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>131201158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management