"Nilson, Torsten H" <br/><br/>
Competitive branding  winning in the market place with value-added brands 

 - Chichester  John Wiley  c1998 
 - "ix, 235 p. :ill. ;24 cm." 
<br/><br/> includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>471984574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Marketing management