"Rossiter, John R" <br/><br/>
Advertising communications and promotion management 

 - 2 
 - Boston  Irwin / Mcgraw Hill  c1997 
 - "xvi, 640p. : ill. ;25cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>007053943X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales Promotion