Berson, Alex <br/><br/>
Building data mining applications for CRM 

 - New Delhi  Tata McGraw-Hill  2004 
 - xxvii, 510p. : ill.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM -- Data mining<br/>Customer relationship management<br/>Data mining<br/>Data warehousing<br/>Decision support system