"Boyd, Harper" <br/><br/>
Marketing research  text and cases 

 - 4 
 - Illinois  Irwin  1977 
 - "xii,692p. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>256018383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research