Zyman, Sergio <br/><br/>
End of marketing as we know it 

 - New York  HarperBusiness  1999 
 - xxi, 248p 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-88730-983-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer research -- Marketing<br/>Management -- Marketing<br/>Marketing management