"Schultz, Don E" <br/><br/>
Integrated marketing communications  planning it together and making it work 

 - 1 
 - USA  NTC Business Books  c1993 
 - "xvii,218p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>844233633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Integrated marketing communication (IMC)