"Stone, Merlin" <br/><br/>
Direct hit  winning direct marketing compaigns 

 - 1 
 - Delhi  Macmillan  1995 
 - "iv, 316p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>333931521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing