Kotler, Philip <br/><br/>
Marketing management 

 - 12 
 - New Delhi  Prentice-Hall  2006 
 - xxxvii, 729p.  
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management -- Marketing<br/>Marketing management