Zineldin, Mosad <br/><br/>
TRM : total relationship management 

 - New Delhi  Overseas Press  2006 
 - 296p.  
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8188689297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management -- Customer relationship<br/>Total relationship management