Sharma Sangeeta <br/><br/>
Advertising : planning and implementation 

 - New Delhi  Prentice-Hall  2006 
 - xviii, 478p. ; 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8120329732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Planning and Strategy<br/>International/Multinational advertising<br/>Print media -- Advertising<br/>Web advertising